SMX West 2018 - Must-Have Reports For Search Advertisers
At SMX Advanced 2018 Andrew Garberson presented during the session Must-Have Reports For Search Advertisers.
Actionable reports are essential to creating and tuning SEM campaigns. Determining which data to include and how to display it are crucial to effective campaign optimization. And the information you share with your boss or clients can make the difference in the perceived value of your position and can impact your career growth.
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