DAA Event - Measuring and Testing UX the Right Way


Event Details

This event occurred on Thu, Mar 21, 2019

Thank you for joining us at 1871 as our panel of experts shared their experiences on what it takes to run an optimization program. Our experts talked on their real-life experience including challenges and learnings to help attendees gain an understanding of how to choose the right people and build a team so you can measure and test UX in a meaningful way.

For additional resources on implementing A/B tests check out our blog posts, 6 Free CRO Tools for UX and A/B Testing and 8 Best Practices for Starting Your A/B Testing.


Carrie Krischer
VP, Experience Design
Sean McQuaide
Director, Data and Activation Strategy