DAA Event - Measuring and Testing UX the Right Way

Design | Strategy

Join us at 1871's amazing space and hear from our panel of experts as they share their experiences on what it takes to run an optimization program. Our panel will share their real-life experience including challenges and learnings to help you gain an understanding of how to choose the right people and build a team so you can measure and test UX in a meaningful way. Our panel of experts will include Bounteous' Carrie Krischer, Ella Nguyen, Sean McQuaide, Eugene Catrambone, and SitterCity's Tyler Travitz.

During this panel you will learn:

  • What it really takes to optimize the right way.
  • How to build a cross-discipline team.
  • Pitfalls to watch out for when building an optimization program.

Check out the kick-off event we had with DAA September 2018 to learn what you can expect from this great event! 

Event Details

Measuring and testing user experience is not easy — despite a multitude of blog articles claiming to provide tips, tricks, and traps for A/B testing. A quick google search of A/B testing returns many articles with titles such as:

  • 60 Easy A/B Testing Ideas You can Run Today to Boost Conversions
  • 13 Dumb A/B Testing Mistakes That Are Wasting Your Time
  • The Ultimate Guide to A/B Testing

Google found 782 million results. Despite the well-meaning intention of all of these articles, they don’t address the one truth that optimization experts understand: A/B Testing is hard to do right. You need the designer to create the variations in the experience, the data scientist to ensure you have the data to predict if you are going down the right path, and the optimization expert who knows the tool and can help you understand the results of your effort.


Carrie Krischer
UX Director
Ella Nguyen
Senior Consultant, Analytics & Insight
Sean McQuaide
Senior Consultant
Eugene Catrambone
Director of Data Science, Analytics & Insight