Making Digital Lemonade: Turning Transformation Troubles into Triumphs

We hope you can join us to learn more about how to optimize your marketing strategies, including:

• How to fully understand the customer’s journey through data and analytics in order to drive greater ROI
• Optimizing the migration of content from Drupal 7 to Drupal 8
• Defining organizational roles and team structure during the digital transformation process

Featured speakers:

Chris Westall, Chief Strategy Officer at Bounteous, a leading digital transformation agency, will cover recommendations and best practices to optimize your marketing strategies. He brings a wealth of knowledge from his experience in problem-solving with clients to envision, design, and build their digital futures.

Eric Williamson, VP of Digital Marketing at Acquia, will kick off the conversation with a look at how others have turned their own setbacks into successes. It’s a great chance to gain a new perspective on the benefits of the bumps in the digital road.