Conference - IRCE - Boost Margin on More with Dynamic Pricing

Speaker Session
Strategy | Marketing

Consumers have demanded pricing transparency on the web, wanting to see the same prices on a retailer’s eCommerce sites that they see in-store. While online shoppers have now come to expect – and seek out – “web-only” specials, truly dynamic product pricing based on supply and demand hasn’t taken hold yet in eCommerce.

Join Bounteous Chief Strategy Office, Chris Westall, and president of Pela Case, Matt Bertulli, as they explore how-to “Boost Margin on More with Dynamic Pricing," June 27 at 11:00 am during IRCE 2019. This session will cover different strategies for dynamic pricing – such as peak demand pricing – to drive higher margins on more products and the opportunity and pitfalls of each. The session will also cover how to handle cross-channel price-matching and other issues that keep retailers from experimenting with this powerful yet underused strategy.

Event Details

IRCE (Internet Retailer Conference & Exhibition) is your one-stop-shop for all your eCommerce needs. IRCE’s conference offers strategic educational sessions on the topics that matter to you most. With over 130 sessions covering various retail topics and trends, your needs are met at IRCE.


Chris Westall
Chief Strategy Officer