Conference - IRCE - Boost Margin on More with Dynamic Pricing

Speaker Session

Event Details

This event occurred on Thu, Jun 27, 2019

Bounteous  SVP, Strategy, Chris Westall, and president of Pela Case, Matt Bertulli, explored how-to “Boost Margin on More with Dynamic Pricing," June 27 at IRCE 2019. This session covered different strategies for dynamic pricing – such as peak demand pricing – to drive higher margins on more products and the opportunity and pitfalls of each. The session also covered how to handle cross-channel price-matching and other issues that keep retailers from experimenting with this powerful yet underused strategy.