Conference - IRCE - Boost Margin on More with Dynamic Pricing

Bounteous  SVP, Strategy, Chris Westall, and president of Pela Case, Matt Bertulli, explored how-to “Boost Margin on More with Dynamic Pricing," June 27 at IRCE 2019. This session covered different strategies for dynamic pricing – such as peak demand pricing – to drive higher margins on more products and the opportunity and pitfalls of each. The session also covered how to handle cross-channel price-matching and other issues that keep retailers from experimenting with this powerful yet underused strategy.