Conversions Summit NYC - Workshop: The Human-Side of Experimentation
This event occurred on Wed, Jul 31, 2019
Jon Meck and Amanda Ruzin hosted a workshop July 31, 2019, at the Google Conversions Summit in New York City on "The Human-Side of Experimentation."
This workshop explored the human-side of testing and optimization, focusing on a full customer experience and optimization of digital touchpoints that can occur throughout. Attendees participated in exercises around idea generation to experiment selection, and discussed how testing can lead to sustainable improvements in customer experience and ultimately higher conversions.