Conversions Summit NYC - Workshop: The Human-Side of Experimentation


Jon Meck and Amanda Ruzin hosted a workshop July 31, 2019, at the Google Conversions Summit in New York City on "The Human-Side of Experimentation."

This workshop explored the human-side of testing and optimization, focusing on a full customer experience and optimization of digital touchpoints that can occur throughout. Attendees participated in exercises around idea generation to experiment selection, and discussed how testing can lead to sustainable improvements in customer experience and ultimately higher conversions.

This event has happened already

Join Google in NYC on July 30th and 31st for their first ever Conversions Summit in the Americas! The event theme is: How to increase mobile conversions.

Attendees will hear from leading industry experts on topics such as conversion rate optimization, data & analytics for user experience, mobile product design, and Google's perspective on the importance of user-friendly mobile experiences.


Jon Meck
VP of Marketing
Amanda Ruzin
SVP, Experience Design