Training - Google Analytics, Search Advertising & Tag Manager

Learn about Optimized Targeting, the powerful audience expansion feature launching in Display & Video 360 in May 2023.

Google Tag Manager transformed analytics implementation and tag management. Now, it’s time for server-side GTM to transform the field again. This is more than an alternative implementation and tool - it’s an improved and optimized technology that's beneficial to any website.

Table of Contents How to Connect GA4 Data to a Looker Studio Dashboard How the Metrics and Dimensions Differ How to Create a Custom Metric in Looker Studio