Acquia Engage 2019 - Breakout Session: Acquia + Artificial Intelligence: Powering Deeper Personalization Demo
Jonathan Weber and Jordan Keddington spoke during their Acquia Engage 2019 breakout session on how Acquia Lift in conjunction with Google Artificial Intelligence (AI) and marketing tools take personalization to the next level.
During this session they discussed:
- Uncovering moments that lead to conversion and patterns in user behavior
- Leveraging richer data collection and enabling simpler content creation for personalization
- Delivering users’ preferred content and experiences at the right time and place using up-to-the-minute information