Acquia Engage 2019 - Breakout Session: Acquia + Artificial Intelligence: Powering Deeper Personalization Demo

Speaker Session

Event Details

This event occurred on Wed, Nov 13, 2019

Jonathan Weber and Jordan Keddington spoke during their Acquia Engage 2019 breakout session on how Acquia Lift in conjunction with Google Artificial Intelligence (AI) and marketing tools take personalization to the next level.

During this session they discussed: 

  • Uncovering moments that lead to conversion and patterns in user behavior
  • Leveraging richer data collection and enabling simpler content creation for personalization
  • Delivering users’ preferred content and experiences at the right time and place using up-to-the-minute information

Speakers

Jonathan Weber
SVP, Data & Analytics
Jordan Keddington
VP, Digital Strategy