Acquia Engage 2019 - Keynote: Acquia + Artificial Intelligence: Powering Deeper Personalization

Self-ordering kiosks have been slow to reach mass adoption – stalled first because customers weren’t ready and then by pandemic closures and safety measures. In 2024, guests are back on-premise with high expectations of digital convenience and speedy order times.

In the domain of digital innovation and customer-centricity, User Experience (UX) has witnessed a remarkable transformation from being a centralized function to becoming a pivotal component of business strategy.

While technology provides the foundation for personalization, ways of working and the right operational structure sets the cadence for maturation.