SMX East - Must-Have Reports For SEMs

Speaker Session

Event Details

Samantha Barnes spoke November 13 at SMX East during her session, Must-Have Reports For SEMs.

Samantha discussed how good reports are essential in creating and tuning effective search marketing campaigns. In this session, Samantha Barnes shared her own favorite, lesser-known and specialized reports, showed how to use them, and explained how to create stories with the data to showcase your own efforts.


Samantha Barnes
Senior Director of Google Innovation