Training - Google Analytics & Google Tag Manager

On Friday, January 20, 2023, Google announced it will be sunsetting its Optimize product. The announcement comes after months of speculation and states that Optimize, Optimize 360 and all Optimize integrations will no longer be available after September 30, 2023. 

Heading into 2023, one of the top priorities for enterprise businesses will be to prepare for third-party cookie deprecation. This will require many companies to re-evaluate their marketing and technology stack to focus more on first-party data.

CHICAGO — October 27, 2022 — Bounteous, the digital innovation partner of the world's most ambitious brands, today announced the launch of new training courses to help professionals with adoption, platform enablement, and analysis.