SUPERWEEK 2020 - Building an Analytics Center of Excellence
Ella Nguyen led a session during SUPERWEEK 2020 on how to build an analytics center of excellence, sharing stories of successful tactics from her own experience as an Analytics Solutions Lead at Bounteous. During Ella’s session, she provided tips, guidance, and real-life examples of how you can start to create and build an analytics center of excellence for your company.
This session covered:
- How to create a clear vision to accomplish your goals
- How to enable teams to be responsible for collecting data
- How to create extensive documentation and making sure teams stay informed
- How to collect feedback to improve your analytics center of excellence
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SUPERWEEK conference is a unique, annual gathering of digital marketing professionals, analysts and thought leaders of the measurement industry.