SMX West 2020 - Getting Reports Right

Speaker Session

Event Details

February 20, Samantha Barnes and Abigail Matchett hosted a session at SMX West. 

During this session, Samantha and Abigail covered the following items:

  • Spend less time reporting and more time analyzing and finding insights
  • Minimize the effects of a cookie loss in an ITP world
  • Reduce the fractured nature of reporting with a clear measurement strategy
  • Use CAM methodology (Contemplate, Automate, Mitigate) to improve your reporting
  • Know what's really hot (and useful!) in reporting



Samantha Barnes
Senior Director of Google Innovation
Abby Matchett
VP, Data Strategy