MeasureCamp Virtual Conference - A Practical Approach For Naming Elements In Adobe Launch

Virtual Event

Event Details

This event occurred on Sat, Jun 27, 2020

Kevin Haag led a virtual session at MeasureCamp Cincinnati on Analytics Implementation. This session focused on the importance of utilizing a naming syntax for naming elements in Adobe Launch and shared best practices learned from years of client implementations that help optimize deployments.

Attendees leanred:

  • Why proper naming conventions organize your implementation 
  • How knowledge can be shared between Launch engineers through utilizing a naming syntax
  • Several different strategies for saving timing and building a scalable implementation
  • Types of naming syntax examples that can be used within Adobe Launch 


Kevin Haag
VP, Customer Data Platforms