Webinar - Pairing Advanced Attribution with Marketing Activation


Data Science and advanced attribution can power innovative marketing campaigns and drive results, but how do you know if your organization is ready for advanced attribution? What are the input requirements for data-driven marketing? What role does segmentation play?

We answer these questions, share success stories, and process outlines that our Data Science and Marketing teams use to drive client results in the Pairing Advanced Attribution with Marketing Activation webinar. Access the recording below. 

Who Spoke?

  • Sasha Muschovic, Associate Director of Data Science, Bounteous
  • Robert Travis, Associate Director, Marketing Strategy, Bounteous
  • Renee Bixler, Director of Marketing Services, OverDrive, Inc.
  • Chris Moody, Manager, Business Systems and Analytics, OverDrive, Inc.

This event has happened already


Sasha Mushovic
Senior Director, Data Science & Engineering
Robert Travis
Associate Director, Media Strategy