Practical Guidance for Navigating the OTT & Connected TV Landscape
Over-the-top or OTT video has exploded in growth. Reaching the right audiences with your message requires strategic planning and the right technology. Watch our webinar recording to learn the following from the Bounteous media team.
Key Takeaways Include:
- Learn how your brand can access premium OTT video ad inventory.
- Understand the most important measurement tactics to ensure success.
- Learn how Google Marketing Platform and Display & Video 360 can enable successful OTT campaigns that drive engagement.
This event has happened already
The dress rehearsal is over. OTT and Connected TV are teeming with opportunity. Brands and marketers must act now, or they'll soon find themselves laggards. Connected TV spend by advertisers has increased by 25 percent in 2020 and is expected to jump by 41 percent in 2021 (Source eMarketer, June 2020).
In this on-demand webinar, Bounteous provides guidance on navigating the CTV & OTT landscape. They touch on accessing premier high-impact ad inventory, best practices, measurement, and technology. Performance digital marketers, progressive brands, and traditional linear media buyers will benefit from this session.