Webinar - Practical Guidance for Navigating the OTT & Connected TV Landscape
The dress rehearsal is over. OTT and Connected TV are teeming with opportunity. Brands and marketers must act now, or they'll soon find themselves laggards. Connected TV spend by advertisers has increased by 25 percent in 2020 and is expected to jump by 41 percent in 2021 (Source eMarketer, June 2020).
In this on-demand webinar, Bounteous provides guidance on navigating the CTV & OTT landscape. They touch on accessing premier high-impact ad inventory, best practices, measurement, and technology. Performance digital marketers, progressive brands, and traditional linear media buyers will benefit from this session.
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