SMX - Losing Your Cookies: CCPA, The Cookiepocalypse, and IDFA Deprecation
During Search Engine Land SMX Abby Matchett of Bounteous, Simon Poulton of Wpromote, and moderator Greg Sterling held a panel on "Losing Your Cookies: CCPA, The Cookiepocalypse, and IDFA Deprecation."
- How to develop and deploy alternative methodologies for targeting and tracking in a post-IDFA world
- More effective build consent-based customer relationships for long-term success
- How to generate improved campaign outcomes and revenue across cookieless environments
To learn more on navigating the upcoming ban on cookies, we recommend reading Abby Matchett's blog "Google Chrome & Third-Party Cookies - What You Need to Know."
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