SMX - Losing Your Cookies: CCPA, The Cookiepocalypse And IDFA Deprecation
Multiple tracking and attribution challenges are confronting the search marketing industry. Apple IDFA deprecation has been pushed back to 2021...but it’s coming. Third-party cookies will be entirely gone by 2022 and California’s CPRA will expand rights and obligations under CCPA. Join us for a discussion about these crucial issues and how marketers can respond to ensure campaign effectiveness and measurability.
After this session, you'll be able to:
- Develop and deploy alternative methodologies for targeting and tracking and in a post-IDFA world
- More effectively build consent-based customer relationships for long-term success
- Generate improved campaign outcomes and revenue across cookieless environments