SMX Report - Workshop: Google Tag Manager For Marketers And Analyst

Samantha Barnes hosted a live, hands-on workshop during SMX Report that explored the why's, how's, and what-now's of working with Google Tag Manager—and how to lead the planning, testing, and execution of full implementation.

In this two day workshop, attendees learned how to:

• Install Google Tag Manager
• Add various forms of media tags for conversion tracking
• Leverage Google Tag Manager for CRO
• Implement Google Analytics events to track user behavior in Google Analytics and Google Analytics 4
• Set up tracking to collect custom content and user measurements

---