SMX Report - Workshop: Google Tag Manager For Marketers And Analyst


Event Details

This event occurred on Wed, Feb 24, 2021 to Thu, Feb 25, 2021

Samantha Barnes hosted a live, hands-on workshop during SMX Report that explored the why's, how's, and what-now's of working with Google Tag Manager—and how to lead the planning, testing, and execution of full implementation.

In this two day workshop, attendees learned how to:

  • Install Google Tag Manager
  • Add various forms of media tags for conversion tracking
  • Leverage Google Tag Manager for CRO
  • Implement Google Analytics events to track user behavior in Google Analytics and Google Analytics 4
  • Set up tracking to collect custom content and user measurements


Samantha Barnes
Senior Director of Google Innovation