SMX Report - Workshop: Google Tag Manager For Marketers And Analyst

Workshop
Google Tag ManagerMarketingAnalytics

Join host, Samantha Barnes, during SMX Report for this live, hands-on workshop that explores the why's, how's, and what-now's of working with Google Tag Manager—and how to lead the planning, testing, and execution of full implementation.

After this workshop, you’ll be able to:

  • Install Google Tag Manager
  • Add various forms of media tags for conversion tracking
  • Leverage Google Tag Manager for CRO
  • Implement Google Analytics events to track user behavior in Google Analytics and Google Analytics 4
  • Set up tracking to collect custom content and user measurements

About SMX Report

Search marketing is a science. It takes research, testing, and measurement to get it right. Successful marketers know that data-driven decisions are actionable only when sound analytics practices are at their foundation.

After attending SMX Report, you’ll be able to implement proven strategies and tactics for measuring search marketing success.

Speakers

Samantha Barnes
Director, Experience Analytics