Connected Consumer: Expanding Direct to Consumer Channels with Coca-Cola
This event occurred on Wed, Mar 3, 2021
The adoption of commerce accelerated in 2020 by 4-6 years. Building a global, multifaceted commerce strategy requires understanding the connected consumer, supply chain, and regional threats and opportunities. Coca-Cola leveraged their early investments in D2C and iterated based on insights and data to satisfy demand while staying closely connected to their consumers.
Coca-Cola, Bounteous, and Adobe hosted a moderated roundtable discussion on expanding direct-to-consumer channels. The event focused on understanding why D2C is a necessary investment for Consumer Packaged Good (CPG) brands and the importance of data and insights for driving successful digital experiences.