Google Analytics & Media Advertising Workshops

Google Tag Manager transformed analytics implementation and tag management. Now, it’s time for server-side GTM to transform the field again. This is more than an alternative implementation and tool - it’s an improved and optimized technology that's beneficial to any website.

Table of Contents How to Connect GA4 Data to a Looker Studio Dashboard How the Metrics and Dimensions Differ How to Create a Custom Metric in Looker Studio

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