MarTech Conference - Growing an Enterprise Sales Pipeline by Centralizing Ad Data: Proofpoint Case Study

Rahman Zolfaghari, Director, Digital Marketing at Proofpoint, and Michael Bartholow, Director of Marketing and Education at Bounteous, discussed case study details on sophisticating data attribution and leveraging machine learning to double an enterprise sales pipeline.

Watch Replay

Speakers:

• Rahman Zolfaghari, Director, Digital Marketing, Proofpoint
• Michael Bartholow, Director, Marketing & Education, Bounteous