MarTech Conference - Growing an Enterprise Sales Pipeline by Centralizing Ad Data: Proofpoint Case Study
Realizing true data attribution remains a primary challenge for most digital marketing programs. This challenge is only increasing as policy and technology changes turn towards a privacy-first landscape. In this case study presentation, attendees learned how Proofpoint, an enterprise cybersecurity company, centralized digital advertising data to mature their business-to-business lead generation program and gain greater insights from digital journeys through a partnership with Bounteous.
Rahman Zolfaghari, Director, Digital Marketing at Proofpoint, and Michael Bartholow, Director of Marketing and Education at Bounteous, discussed case study details on sophisticating data attribution and leveraging machine learning to double an enterprise sales pipeline.
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