Discovering New Audiences with Google Marketing Platform and Customer Data Platforms

This session discusses how digital marketing programs can benefit from customer data platforms (CDPs). Creating digital maturity follows a predictable workflow. We share our process and discuss how marketing tech like Google Marketing Platform integrates with a CDP to empower media and search marketing campaigns with curated data and insights that drive scalable results.

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Key Takeaways Include:

• How advancing Digital Maturity can increase revenue by 25 percent.
• How does a CDP interact with MarTech like Google Marketing Platform?
• CDPs can help you reach both known and unknown users with marketing messages.