Unlocking Machine Learning for Marketers: Harnessing Data to Personalize the Customer Journey
The webinar covered how to:
- Provide an overview of machine learning models that are most useful to marketers and content creators
- Explain how machine learning can help you intelligently scale your marketing activities to do fewer things with better results
- Dive into specific use cases of how machine learning helps marketers deliver better, more personalized content
This event has happened already
It's no secret the dramatic shift from brick-and-mortar to digital transactions, coupled with seemingly endless digital sprawl, has unleashed an explosion of customer data. For marketers, the challenge is translating the endless flow of data into actionable insights to improve the way they communicate with customers. Traditionally, Machine Learning has been siloed within IT and data science teams. But what if Marketers could access the power of machine learning quickly and easily to add more intelligence to their marketing activities?