Unlocking Machine Learning for Marketers: Harnessing Data to Personalize the Customer Journey


Bounteous' Tyler Norris and Acquia's Eric Fullerton hosted a webinar discussing how marketing teams can harness the power of machine learning to activate data and scale their marketing efforts.

Watch Replay

The webinar covered how to:

  • Provide an overview of machine learning models that are most useful to marketers and content creators
  • Explain how machine learning can help you intelligently scale your marketing activities to do fewer things with better results
  • Dive into specific use cases of how machine learning helps marketers deliver better, more personalized content

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Event Details

It's no secret the dramatic shift from brick-and-mortar to digital transactions, coupled with seemingly endless digital sprawl, has unleashed an explosion of customer data. For marketers, the challenge is translating the endless flow of data into actionable insights to improve the way they communicate with customers. Traditionally, Machine Learning has been siloed within IT and data science teams. But what if Marketers could access the power of machine learning quickly and easily to add more intelligence to their marketing activities?


Tyler Norris
Associate Director of Data Science