DAA DC Chapter Event - GA4: Questions and Answers Which Will Surely Lead to More Questions

Google Analytics 4 (GA4) is more than just an upgrade: it's a new way to think about digital analytics. There are still a lot of unknowns.

During the DAA Washington, DC chapter Sara Hoffman (Bounteous) and Marissa Goldsmith (Goldsmith Interactive) held an open Q&A session where attendees could figure out how they planned on using GA4. This was a follow-up to the February session on the same topic and discussion on "what we now know" and how perceptions have changed.