DAA DC Chapter Event - GA4: Questions and Answers Which Will Surely Lead to More Questions

Virtual Event
Google Analytics

Google Analytics 4 (GA4) is more than just an upgrade: it's a new way to think about digital analytics. There are still a lot of unknowns.

During the DAA Washington, DC chapter Sara Hoffman (Bounteous) and Marissa Goldsmith (Goldsmith Interactive) held an open Q&A session where attendees could figure out how they planned on using GA4. This was a follow-up to the February session on the same topic and discussion on "what we now know" and how perceptions have changed.

This event has happened already

Speakers

Sara Hoffman
Associate Director, Experience Analytics