Data Democratization: Unlocking Data to Deliver Optimal Customer Experiences

Experts from Acquia and Bounteous demonstrated how granting marketers access to the data they need will empower them to create better customer experiences at every touchpoint.

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In this webinar, attendees learned:

• Why you need to democratize your data
• What happens when data is not democratized
• How different groups in your organization benefit from data democratization
• What you need to support data democratization across the organization