Data Democratization: Unlocking Data to Deliver Optimal Customer Experiences
Are your data silos empowering your marketers to personalize and enhance CX, or are they bottlenecking their insights into customer behavior? Pulling the customer data you need shouldn't be as painful as pulling teeth.
Today, every part of an organization from marketing to business analysts to customer support needs fast access to customer data to create effective experiences. Making smarter, more valuable data-driven decisions starts with embracing data democratization.
Experts from Acquia and Bounteous demonstrated how granting marketers access to the data they need will empower them to create better customer experiences at every touchpoint.
In this webinar, attendees learned:
- Why you need to democratize your data
- What happens when data is not democratized
- How different groups in your organization benefit from data democratization
- What you need to support data democratization across the organization
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