4A's CX Effect+ - Mapping a New Frontier: Taming the Wild West of CXJMs

Virtual Event

Kari Shimmel (Chief Strategy Officer, Campbell Ewald) and Marc Blanchard (Chief Experience Officer, Bounteous) hosted a breakout session during 4A's CX Effect+.

It's an understatement, but the last 18 months have seen such massive disruption that most journey maps are antiques reflecting a time that's almost unrecognizable. What's more, the many different definitions and maps can add to the confusion, creating a wild west for CX. Kari Shimmel and Marc Blanchard presented a showcase of agency journey maps, talked about their fragmented CXJM lexicon, and discussed the impact journeys can have on brand strategy.

This workshop armed attendees with the tools needed to navigate this new frontier of journey mapping, understand their CX gaps and opportunities more deeply, prioritize CX initiatives, and ideate solutions using proven collaborative design methods.

This event has happened already

Event Details

CX Effect+ is a virtual event that brings together the most accomplished and influential leaders in customer experience design to explore the vital role CX plays in the growth of successful and sustainable businesses.


Marc Blanchard
Chief Experience Officer