DAA DC Chapter Event - GA4: Questions and Answers, Which Will Surely Lead to More Questions

Sara Hoffman (Bounteous) and Marissa Goldsmith hosted a DAA Washington, DC Chapter Event on Google Analytics 4. During this meetup they discussed how GA4 is more than just an upgrade: it's a new way to think about digital analytics. There are still a lot of unknowns. This was an open session where attendees could figure out how they plan on using GA4.

Explore our Google Analytics 4 resources for more.