How to Decide to Build or Buy: A Customer Data Management Checklist


Event Details

This event occurred on Thu, Sep 22, 2022

You need a customer data platform (CDP). A central command center that securely holds your customer data and lets you organize it according to your goals. 

The thing is, what’s best for you? A CDP out-of-the-box? Building a customer data solution yourself? There’s merit in both options and this webinar is here to help you narrow down what’s best for your business. Watch to learn: 

  • How a single source for customer data storage can mitigate risk and optimize customer experience 
  • How central data governance will help your customer data strategy once the almighty Google takes away cookies
  • The comprehensive CDP build-or-buy checklist + CDP must-haves for your budget
  • First-party data management that keeps your customers’ data safe and your business booming


Brian Mitterko
Lead CDP Consultant
Alex Dal Canto
Alex Dal Canto
Senior Director of Product Marketing, Acquia
VP Marketing & Customer Experience, Widen, An Acquia Company
Jake Athey
VP Marketing & Customer Experience, Widen, An Acquia Company
Gavin Estey
Gavin Estey
Technical Director, Appnovation