How to Decide to Build or Buy: A Customer Data Management Checklist
Webinar
Event Details
This event occurred on Thu, Sep 22, 2022
You need a customer data platform (CDP). A central command center that securely holds your customer data and lets you organize it according to your goals.
The thing is, what’s best for you? A CDP out-of-the-box? Building a customer data solution yourself? There’s merit in both options and this webinar is here to help you narrow down what’s best for your business. Watch to learn:
- How a single source for customer data storage can mitigate risk and optimize customer experience
- How central data governance will help your customer data strategy once the almighty Google takes away cookies
- The comprehensive CDP build-or-buy checklist + CDP must-haves for your budget
- First-party data management that keeps your customers’ data safe and your business booming
Speakers
![Brian Mitterko Brian Mitterko](/sites/default/files/styles/about_employee_thumbnail/public/bio-images/Bounteous_Avatar_01-100.jpg?itok=ZZpifOG_)
Lead CDP Consultant
![Alex Dal Canto](/sites/default/files/styles/about_employee_thumbnail/public/2022-09/1662134327-2cee3a0773087bdd.png?itok=1D_nSzRo)
Alex Dal Canto
Senior Director of Product Marketing, Acquia
![VP Marketing & Customer Experience, Widen, An Acquia Company](/sites/default/files/styles/about_employee_thumbnail/public/2022-09/1662125892-9fa8bff151066636.jpg?itok=yJCJoe8M)
Jake Athey
VP Marketing & Customer Experience, Widen, An Acquia Company
![Gavin Estey](/sites/default/files/styles/about_employee_thumbnail/public/2022-09/1662654021-6ba3f2ba00d8f225.jpg?itok=9urCJ1At)
Gavin Estey
Technical Director, Appnovation