Strategies For A Winning On-Premise Experience

In this virtual roundtable, we dove into how product teams navigate customer experience demands while balancing the needs of in-store operations. As the dining industry evolves to embrace mobile investment with app store ratings correlated to market caps, watch to hear from one of the most successful product leaders in the QSR industry, Kristen Addington, Sr. Manager at Whataburger. Whataburger is one of the fastest-growing QSRs, boasting a 4.8 rating in the iOS app store. 

Together the group discussed:

• What consumers are looking for when they use a mobile app on-premise
• How to prioritize new features
• When to buy or build new technology 

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