Geeked and Fired Up: How to Take Your Loyalty Program to the Next Level


Event Details

This event occurred on Wed, Dec 14, 2022

Loyalty programs have become a staple in the digital age, impacting nearly every business sector. There are hundreds of ways for companies to personalize the reward experience and motivate shoppers to return more often, but where do you start?

In this webinar, expert panelists Kevin Haag, Senior Director, Customer Data Platforms at Bounteous, Ellen Green, VP of Growth Marketing / CRM / Loyalty at Bounteous, and James Fang, VP of Product Marketing at mParticle discussed the challenges facing loyalty programs today and how a CDP can be used to overcome them.

Here’s what we discussed: 

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Ellen Green
VP, Loyalty Strategy
Kevin Haag
VP, Customer Data Platforms
James Fang
James Fang
VP of Product Marketing, mParticle