Why Machine Learning is a Marketer’s New Superpower


Event Details

This event occurred on Thu, Feb 23, 2023

Looking for the cheat code to turn massive amounts of customer data into meaningful insights?

Your gut instincts may have once been good enough for delivering personalized customer experiences, but in today’s digital-first era, just good enough no longer cuts it. Marketers need to make data-driven decisions that generate real value and align to business goals.

When deployed within marketing technology, Machine Learning models can help make better predictions about customer behavior, create more finely tuned personas for segmentation, and develop more targeted personalization to deliver the most relevant and timely offers to your customers.

These insights can drive increasingly pertinent recommendations, improve the likelihood that specific marketing strategies will succeed and increase everything from marketing ROI to revenue growth.

While ML is a marketer’s new superpower you should get excited about, many organizations do not fully understand how to apply ML models and their impact on successful marketing campaigns.

See how brands can improve their marketing efforts and earn value by leveraging machine learning models to analyze patterns and predict future customer behavior faster than humanly possible!

We’ll cover:

  • Creating more effective customer segments based on real-time data
  • Making predictions about how different customers will engage with your brand over time
  • Providing personalized recommendations for the next best customer experience

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Matt Walentosky
Lead Data Scientist
Christine Dolce
Christine Dolce
Principal Digital Strategist and CDP Evangelist at Acquia