Adobe Summit 2023 - Building and Scaling for Customer-Centric Personalization

The main concerns for most teams when standing up and configuring the Adobe Real-Time CDP (RTCDP) tend to lie on the technical side: defining and configuring the Martech architecture to support the implementation.

Learn about Bounteous’ Diana Henrickson’s AEM Rockstar Finalist Experience.

Learn why deriving value from your MarTech stack incrementally is essential to drive value immediately.