Out with DMP, In with Composable CDP
This event occurred on Tue, Apr 18, 2023
Third-party cookies are on their way out - which means it’s time to sunset your DMP. Going forward, it will be key for organizations to adopt a future-proof adtech solution that allows them to continue to execute on key acquisition marketing use cases that their DMP was previously responsible for.
Kevin Haag & Lane Lachance, alongside Michael Trapani, Head of Product Marketing at ActionIQ discussed the future of adtech and how leading organizations are pivoting to a composable CDP paired with unified identity to prepare for these changes – and as a result seeing exceptional results.
You will learn how to:
- Navigate the shift to first-party data strategies and keep control of your advertising costs.
- Learn the benefits of adopting a composable approach to your CDP.
- Understand how your organization can execute on use cases, including prospecting, site personalization, retargeting, and suppression, all while leveraging first-party and third-party data while it’s available.