Out with DMP, In with Composable CDP


Event Details

This event occurred on Tue, Apr 18, 2023

Third-party cookies are on their way out - which means it’s time to sunset your DMP. Going forward, it will be key for organizations to adopt a future-proof adtech solution that allows them to continue to execute on key acquisition marketing use cases that their DMP was previously responsible for. 

Kevin Haag & Lane Lachance, alongside Michael Trapani, Head of Product Marketing at ActionIQ discussed the future of adtech and how leading organizations are pivoting to a composable CDP paired with unified identity to prepare for these changes – and as a result seeing exceptional results. 

You will learn how to:

  • Navigate the shift to first-party data strategies and keep control of your advertising costs.
  • Learn the benefits of adopting a composable approach to your CDP. 
  • Understand how your organization can execute on use cases, including prospecting, site personalization, retargeting, and suppression, all while leveraging first-party and third-party data while it’s available.

Watch Replay


Kevin Haag
VP, Customer Data Platforms
Lane Lachance
Senior Director, Business Development
Michael Trapani
Michael Trapani
Head of Product Marketing, ActionIQ