MidCamp 2023 - The Future of Google Analytics: Google Analytics 4

Speaker Session

Event Details

This event occurred on Thu, Apr 27, 2023

Google’s Universal Analytics (UA) will reach its end of life on July 1st, 2023. This will open the door to the new and improved Google Analytics 4 (GA4), which brings in a new data model, as well as a plethora of new features. 

Key points discussed in the session:

  • The GA4 Data Model
  • UA vs GA4
  • Measure web vitals in GA4

In this session, we discussed how GA4 works under the hood. This knowledge will empower you to effectively implement GA4 on your website and use it to measure the performance of each page, which will help you make data-driven decisions to improve the user experience and increase conversions.