DAA Toronto - GA4 is Here! Universal Google Analytics is dying: Is this the end of the world as we know it?


Event Details

This event occurred on Tue, Jun 13, 2023

Bounteous - The Shop, 351 King St E 6th Floor, Toronto


Bounteous hosted the Digital Analytics Association (DAA) at our collaboration center in Toronto on Tuesday, June 13, 2023, for an exciting event about the upcoming sunset of Universal Analytics and how the analytics landscape will evolve post-sunset to Google Analytics 4.

What we discussed:

  • The journey from UA to GA4
  • Fears and concerns regarding data, revenue and GA4 suitability
  • Identify changes and similarities in UA and GA4
  • Myths vs. Facts
  • Key learnings from migrations
  • Actions to take for those who haven’t migrated 
  • Insight into the future of analytics