DAA Toronto - GA4 is Here! Universal Google Analytics is dying: Is this the end of the world as we know it?

Name: DAA Toronto - GA4 is Here! Universal Google Analytics is dying: Is this the end of the world as we know it?
Start: Tue, 06/13/2023 - 18:30
End: Tue, 06/13/2023 - 20:30

Networking

Event Details

This event occurred on Tue, Jun 13, 2023

Bounteous hosted the Digital Analytics Association (DAA) at our collaboration center in Toronto on Tuesday, June 13, 2023, for an exciting event about the upcoming sunset of Universal Analytics and how the analytics landscape will evolve post-sunset to Google Analytics 4.

What we discussed:

The journey from UA to GA4
Fears and concerns regarding data, revenue and GA4 suitability
Identify changes and similarities in UA and GA4
Myths vs. Facts
Key learnings from migrations
Actions to take for those who haven’t migrated
Insight into the future of analytics

DAA Toronto - GA4 is Here! Universal Google Analytics is dying: Is this the end of the world as we know it?

Event Details

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