Marketing Analytics Summit 2023 - Universal Analytics’ Greatest Hits

Speaker Session

Event Details

This event occurred on Tue, Jun 20, 2023

Sara Hoffman, Associate Director, Analytics Services, Bounteous took the stage at Marketing Analytics Summit 2023 speaking on Universal Analytics and how it’s growth and features led to Google Analytics 4. 

We’ve all heard about the deprecation of Universal Analytics numerous times over the past couple of years. What we forget is how the growth of Universal Analytics and its features led us to where we are today and where we will be going in the future. What are some of the UA’s greatest hits you may ask? How are they already at parity in GA4 or will they get left behind in the deprecation rapture? Together with Sara Hoffman, we’ll lead a toast to Universal Analytics!

If you’d like to discuss this topic further with our team let’s connect



Sara Hoffman
Director, GMP Engagements