Event Details

Consumer Expectations for Data-Driven Healthcare Engagement

This event occurred on Tue, Jul 25, 2023

Gerard Odafe, VP Industry Strategy, and Tom Swanson, Adobe's Head of Healthcare Industry Strategy, discussed the latest research from Adobe + Econsultancy: Data-Driven Healthcare Experiences: A New Era Of Personalization and Preferences.

Watch the recording to learn released research reveals what consumers expect from their healthcare partners, specifically:

• How comfortable healthcare consumers are with healthcare organizations using their data, what types of data and what they expect in return
• What role digital, data-driven experiences play in driving patient choice & loyalty
• The desire-to-delivery gap respondents report experiencing in their healthcare engagement today

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