Consumer Expectations for Data-Driven Healthcare Engagement

Gerard Odafe, VP Industry Strategy, and Tom Swanson, Adobe's Head of Healthcare Industry Strategy, discussed the latest research from Adobe + Econsultancy: Data-Driven Healthcare Experiences: A New Era Of Personalization and Preferences.

Watch the recording to learn released research reveals what consumers expect from their healthcare partners, specifically:

• How comfortable healthcare consumers are with healthcare organizations using their data, what types of data and what they expect in return
• What role digital, data-driven experiences play in driving patient choice & loyalty
• The desire-to-delivery gap respondents report experiencing in their healthcare engagement today

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