Increase Conversions By Removing Stumbling Blocks


April 7, 2006

This post has a dual purpose: to show how made it easier for visitors to take action, and to introduce co.mments to this blog.

Recently, I noted that commenters to my blog don’t often reply, and I wanted to create a way for them to keep track of the conversation (Blogger doesn’t have comment trackback. ) So I was delighted to find co.mments, a service that allows individuals who comment on blogs and other sites to keep track of conversations in once place.

Not quite sure what co.mments is yet? Here is the write-up from TechCrunch:

…Co.mments reminds me of the most of a sort of highly specialized blog bookmarking tool, focused on keeping all of the posts that you want to track (including comment discussions) in one place. You do not need to leave a comment on the post to track it with co.mment.

And the best part is that you can use it without creating an account – it will track things and keep them organized based solely on a cookie. However, if you want to create an account to use it on different computers or browsers, you can.

I started using co.mments myself to track conversations on other blogs, but the more important conversion event, for them (I would think) would be to get bloggers like myself to include it on their blogs so that readers would start to use it. In order to do so, though, I had to load yet more code onto my template, something I just was putting off — too much effort.

But when I went to co.mments to check out the code, I noticed that they had created a FeedFlare. This meant that instead of messing with my template, I could just ask FeedBurner to do all the heavy lifting. It also meant that this cool co.mmenting ability would be available not just for visitors to this blogsite but also to feed suscribers.

So on the bottom of every post, you should now see a co.mments link, which will enable you to track that conversation or post just by clicking on it. I enabled this ability because their compay made this as easy as falling off a wet rock.

Robbin Steif