Checkout Forms: Address1 Vs. Address2

June 6, 2006

Last night, I was working at my computer while my 15-year-old was buying something online, on her computer. I wasn’t paying any attention to her until I heard her ask, “What’s the difference between Address1 and Address2?”

Before you mentally reply, “but she’s only 15,” remember that teenagers are a highly sought demographic group – after all, brand preferences are sometimes set at an early age. Further, I have heard adults say the same thing (“Do they want a backup address in Address2?”)

Here’s a great example of two address lines without the confusing 1-2 nomenclature:

The website where I got this also does a particularly nice job of sizing the input fields to the length of information that is expected, which is a subtle way of helping users put in the right kind of information.