Web Analytics For Beginners, Part I

February 21, 2007

I wrote an article for the Pittsburgh Technology Council on WA for Beginners — it was just published. Even though I wrote it, I think they own the copyright, so I will just start it here and let you click through if you are interested:

Use those Boring Web Analytics to Improve your ROI

Web analytics are the statistical packages that measure your Web site traffic. You may think of them as boring or useless. However, data-smart companies are using their analytics to increase their Internet traffic and to turn more browsers into buyers (or into leads).

Where do I get Web analytics from?
Chances are, you already have them…. {Read the rest of the article on their site.}

Robbin Steif