My Ideal Conversion Report

May 29, 2007
By Robbin Steif

Brian Eisenberg asked me what my ideal report would be, if I could create just one report. The budget is unlimited, it can have as many dimensions as I like — but just one report.

So, my ideal report tells me why people are leaving the website for every page where there are exits. And then I can fix the site so that those who really needed the site could get what they need before they leave. (Hey, you said be creative. So I was.)

I think this is supposed to be a game of tag, but you know, I don’t like to play tag. I always want to hear what readers think. What would your favorite report be if you could have only one?