Contact Link Clicks Recipe for GTM

May 9, 2017 | Bounteous x Accolite

Track clicks on email links (mailto:) and phone links (tel:).



GA - Event - Contact Link Clicks


Link Click - 'tel' Or 'mailto' Protocol


Click Protocol

Click URL - No Protocol

Lookup - Link Type


1. Download Container File

Download the container JSON file.

(You may need to right-click on the link and choose “Save Link As” or “Save Target As” to save the JSON file to your computer.)

2. Import JSON File into GTM

Log into your own Google Tag Manager container and head to the Admin section of the site. Under Container options, select Import Container. Check out this blog post for more details about importing a container file.

3. Update With Your Own Tracking ID

Update or create a new Constant Variable named {{YOUR_GA_TRACKING_ID}} with your Google Analytics Tracking ID (a.k.a. UA Number).

4. Preview & Publish

Use the Preview options to test this container on your own site. Try testing each of the events to make sure they’re working properly. If everything looks good, go ahead and publish!

Optional - Update Your Site

This extension will look for links that begin with the proper protocols for email addresses and telephone numbers. Check that email address links on your site begin with “mailto:” and that telephone number links on your site begin with “tel:” to make sure they’re tracked appropriately.