Outbound Link Clicks Recipe for GTM

May 9, 2017 | Bounteous x Accolite

On what links are people clicking on your website? Track clicks on links that point to external domains to better understand what traffic you're driving to other sites.



GA - Event - Outbound Link Click


Link Click - Outbound Link


Page URL

Page Hostname

Click URL

Click Hostname

JS - Is Outbound Click URL

Page Domain Name

Debug Mode


1. Download Container File

Download the container JSON file.

(You may need to right-click on the link and choose “Save Link As” or “Save Target As” to save the JSON file to your computer.)

2. Import JSON File into GTM

Log into your own Google Tag Manager container and head to the Admin section of the site. Under Container options, select Import Container. Check out this blog post for more details about importing a container file.

3. Update With Your Own Tracking ID

Update or create a new Constant Variable named {{YOUR_GA_TRACKING_ID}} with your Google Analytics Tracking ID (a.k.a. UA Number).

4. Preview & Publish

Use the Preview options to test this container on your own site. Try testing each of the events to make sure they’re working properly. If everything looks good, go ahead and publish!