Enhanced Ecommerce Variable Pack

April 30, 2018 | Bounteous x Accolite

Easily grab key data points about your products, purchases, and other Ecommerce touchpoints for easy use in other tag types.

Includes many variables that can be used for other third-party tags and pixels, including:

Variable Type Example Value
JS – Currency Code String USD
JS – eCommerce Touchpoint Name String Product Impression
JS – Is Purchase String Purchase
JS – Product SKU List String ABC-123,DEG-456,EFG-789
JS – Purchase Revenue Total Number 124.35
JS – Purchase Shipping Amount Number 12.25
JS – Purchase Tax Amount Number 12.25
JS – Purchase Transaction ID String ABC-12345
JS – Total Product Value Number 124.35



Pageview - Purchase


DLV - eCommerce - v1

JS - Currency Code

JS - eCommerce Step Data

JS - eCommerce Touchpoint Name

JS - Impressions

JS - Is Purchase

JS - Product SKU List

JS - Purchase Revenue Total

JS - Purchase Shipping Amount

JS - Product SKU List

JS - Purchase Transaction ID

JS - Total Product Value

JS - Touchpoint Products


1. Download Container File

Download the container JSON file.

(You may need to right-click on the link and choose “Save Link As” or “Save Target As” to save the JSON file to your computer.)

2. Import JSON File into GTM

Log into your own Google Tag Manager container and head to the Admin section of the site. Under Container options, select Import Container. Check out this blog post for more details about importing a container file.

3. Add Variables and Triggers As Needed

These variables and triggers won’t affect your current tracking in any way. Rather, they provide you with the building blocks necessary to enhance other tags with consistent information from the Enhanced Ecommerce recommended data layer.