Custom GTM Template ‑ LinkedIn Event Tracking

May 28, 2019 | Kevin Haag

If you’re running any sort of LinkedIn campaigns to drive traffic to your site, you’ll want to make sure you’re able to measure how they’re performing. Go beyond LinkedIn standard GTM pageview tracking with our Google Tag Manager Custom Template for LinkedIn.

We’ve set it up so that all you have to do is add data to two fields:

You can find these fields in the custom event Image Pixel path.





screen grab of where to find your partnerid and conversionid

For more details about Google Tag Manager custom templates and how we made this tag, check out our post: Getting Started with Google Tag Manager Custom Templates


1. Download the GTM Custom Template

Download the TPL file. 

2. Import the TPL File into GTM

Open the Templates Menu in GTM and create a new Tag Template. Next, click on the 3-dot-menu to open the additional settings. Choose ‘Import’ and upload the GTM template.

3. Exit the Template Editor and Begin Using the Custom Template

Exit the Template Editor and begin using the Custom Template in your next tag. Congratulations, this is now part of your available tag types!