Practical Guidance for Navigating the OTT & Connected TV Landscape
Over-the-top or OTT video has exploded in growth. Reaching the right audiences with your message requires strategic planning and the right technology. Watch our recorded webinar to learn the following from the Bounteous media team:
Key Takeaways Include:
- Learn how your brand can access premium OTT video ad inventory.
- Understand the most important measurement tactics to ensure success.
- Learn how Google Marketing Platform and Display & Video 360 can enable successful OTT campaigns that drive engagement.
- Google Marketing Platform
- Display & Video 360
- Campaign Manager
- Data-Driven Attribution in Google Analytics 360