Webinar: Connected Consumer - Expanding Direct to Consumer Channels With Coca-Cola
The adoption of commerce accelerated in 2020 by 4-6 years. Building a global, multifaceted commerce strategy requires understanding the connected consumer, supply chain, and regional threats and opportunities. Coca-Cola leveraged their early investments in D2C and iterated based on insights and data to satisfy demand while staying closely connected to their consumers.
Coca-Cola, Bounteous, and Adobe joined forces for a moderated roundtable discussion on expanding direct-to-consumer channels. The event focused on understanding why D2C is a necessary investment for Consumer Packaged Good (CPG) brands, and the importance of data and insights for driving successful digital experiences.