Webinar: Discovering New Audiences with Google Marketing Platform and Customer Data Platforms
Only 11 percent of companies effectively use a wide variety of data types to build a unified customer
profile, according to Forrester. These same leading organizations are 2.5 times more likely to increase customer lifetime values as a result of unified data management.
Shifts in browser technology and an increasing focus on user privacy mean that effective digital marketing requires better data than ever before. First-party data, the data a company collects, owns, and maintains, is now the key to unlocking real-time digital advertising messaging and personalized customer experiences. Companies must mature their data and marketing processes to fully harness first-party data.
Key Takeaways Include
- How advancing Digital Maturity can increase revenue by 25 percent.
- How does a CDP interact with MarTech like Google Marketing Platform?
- CDPs can help you reach both known and unknown users with marketing messages.
Speakers:
- Ryan Hurley - Senior Director, Marketing Strategy
- Marc Infield - EVP, Technology
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